Selling Plugins
Course Instructor
Launch Package
$197.00
Master Package
$297.00
Coaching Package
$997.00
Product Discounts
Product Discounts
1. Getting Started
1.1 Introduction
1.2 Fears
1.3 Coming up with an idea
2. Preparing and Launching the Pro Version
2.01 Considerations
2.02 Pricing
2.03 Deciding on a Platform to Sell
2.04 Preparing the Plugin File for Release
2.05 Installing and Configuring the Sales Platform
2.06 Creating a landing page site
2.07 Protecting the Download File(s)
2.08 Terms and Conditions
2.09 Additional Payment Gateways (Optional)
2.10 Get a Cha-ching Notification for a New Sale (Optional)
2.11 Avoiding Caching Issues
2.12 Summary (You’re Launched!)
3. Adding Software Licensing and Automatic Updates
3.1 Introduction
3.2 Configuring Software Licensing on the Site
3.3 Adding Software Licensing to the Plugin
3.4 Checking the License is Still Valid Periodically
3.5 Restrict Plugin Features Based on Pricing
3.6 What To Do When the License Expires
4. Preparing and Launching the Free Version
4.1 Why Release a Free Version?
4.2 WordPress.org Pitfalls & Considerations
4.3 Deciding on Free vs. Pro Features
4.4 Deciding on Structure of the Free and Pro Code
4.5 Creating the Free Version
4.6 Creating and Making the Most of the readme.txt File
4.8 Releasing the Free Version
5. Keeping the Plugins Up-to-date
5.1 Setting up Git with SVN (Free Version)
5.2 Releasing a New Free Version
5.3 Updating the Free Version readme.txt Only
5.4 Releasing a New Pro Version and Automatically Creating the Zip File
6. Getting More Paying Customers
6.1 Driving Traffic from Free to Pro
6.2 Sending an Discount Link on MailChimp List Signup
6.3 Creating a Demo Video
6.4 Documentation as Content Marketing
6.5 Tracking Campaigns
6.6 Affiliate Marketing
6.7 Summary
7. Handling Support
7.1 Options for a Help Desk System
7.2 Hiring Support Help
8. Bonus Interviews
Justin Ferriman, LearnDash
John Turner, SeedProd
Robby McCullough, Beaver Builder
Phil Derksen, Moonstone Media
Dale Mugford, WPtouch